Walk Creative Pty Ltd Privacy & Data Policy

 

Date of last update: 5 April 2023

 

 

This is the Privacy Policy of Walk Creative Pty Ltd A.C.N. 162 606 877.

 

We are committed to protecting the privacy of our contacts, customers, suppliers and employees, and complying with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act).

 

In this Policy, we describe how we manage your personal information.

 

 

1.     The kinds of personal information we collect

The kinds of personal information that we collect may include:
(a)    contact details such as name, age, gender, city of residence, email address, mobile number, landline number and fax number;
(b)    how you were referred to or became aware of us;
(c)    lifestyle, music, media consumption and purchasing information (as supplied by you through voluntary survey questions)
(d)    when you use certain features of the site, we may receive, store and process different types of information about your location such as IP address, post code and more specific information such as GPS based functionality on mobile devices used to access the site.

 

2.    How we collect personal information

2.1.   We collect personal information by various means including through:
(a)    our website;
(b)    requests for account registration; 
(c)    use of social media;
(d)    third party service providers;
(e)    telephone survey processes;
(f)    requests for brochures, to join a mailing list or to be contacted for further information about our products;
(g)    provision of customer service and support; or
(h)    responses to surveys or research undertaken by us or on our behalf.

 

2.2     Where practicable we collect personal information about you directly from you. However, we may also collect information about you from a third party.    

 

 

3.    The purposes for which we collect, hold, use and disclose personal information

3.1.   We collect, hold, use and personal information in order to:
(a)    complete transactions with you;
(b)    to direct market to you, with your permission;
(c)    to understand and analyse our sales, and your needs and preferences;
(d)    to develop, enhance, market and provide products that meet your needs;
(e)    to improve our services; and
(f)    to respond to requests or complaints,
(g)    to gain information from you about your media consumption preferences and habits

 

4.    The parties to whom your personal information is disclosed 

4.1.   Subject to our confidentiality obligations, we may share some relevant personal information with:
(a)    our marketing providers for the purposes of providing you our newsletter, invitations, information and offers; and
(b)    third party service providers who assist us with archival, auditing, accounting, legal, business consulting, website or technology services,
(c)    our specific clients who have commissioned market research studies and conduct research through our platform in order to gain market research insights 

4.2.   We also will disclose your information if required by law to do so, or in circumstances permitted by the Privacy Act – for example, where we have reasonable grounds to suspect that unlawful activity, or misconduct of a serious nature, that relates to our functions or activities has been, is being or may be engaged in, in response to a subpoena, discovery request or a court order.

 

 

5.    Opting out of marketing communications 

5.1.   We may, from time to time, send you newsletters, invitations, information and offers about our services.  You can opt out of receiving further such communications by notifying us using our contact details below or by clicking the "unsubscribe" option at the bottom of any marketing email received from us.

 

6.    Security 

6.1.   We take reasonable physical, technical and administrative safeguards to protect your personal information from misuse, interference, loss, and unauthorised access, modification and disclosure.  For example, we maintain our files in secure offices and limit access to personal information to individuals with a need to know.

 

7.    Access/correction/updating personal information 

7.1.   You can contact us to access, correct or update your personal information. Unless we are subject to confidentiality obligation or some other restriction on giving access to the information and we are permitted to refuse you access under the Privacy Act, we will endeavour to make your information available to you within 30 days. Examples of circumstances where we may refuse to give you access to your personal information include where:
(a)    giving access would be unlawful;
(b)    we reasonably believe that giving you access would pose a serious threat to the life, health or safety of any individual or to public health or public safety;
(c)    giving access would have an unreasonable impact on the privacy of others; and
(d)    giving access could prejudice the taking of appropriate action in relation to unlawful activity.

7.2.   If you request to correct your personal information, we will correct, or, if we consider more appropriate, note your request for amendment of the information on your record. 

7.3.   We will not charge you to make a request to access your record but we may charge you to actually provide access depending on the costs associated with obtaining and providing the material.

7.4.   These actions can usually be taken by contacting us using the contact information on the "Contact Us" section below.  

 

8.    Notification of Changes 

8.1.   If we decide to change our Privacy Policy, we will post a copy on our website.

 

9.   Complaints / Contact us
If a breach of this Privacy Policy occurs, a complaint may be made to us by sending it to us by email to alan@walkcreative.com.au.

We will endeavour to respond to any complaint within 30 days. If you are not satisfied with our response to your complaint you may seek a review by contacting the Office of the Australian Information Commissioner using the information available at www.oaic.gov.au/privacy/privacy-complaints.

 

A Data Protection policy is maintained and reviewed annually.