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Audology is Commercial Radio Australia Gold Standard certified software platform for both GFK Metro & Xtra Regional Radio Audience Measurement.
It's the only Gold Standard certified software that can analyse both GFK and Xtra markets. Providing an easy interface for radio stations and media buyers to access and analyse radio audiences and trends.
Being able to run a full view across all Australian radio markets saves time and effort. Plan and review your radio marketing campaign/schedule, or just find out which stations reach the most audience across dayparts.
The easy, web-based way to analyse GFK and Xtra radio data.
Also, with a web API so you can interact with radio data in your own systems.
Easily view all Australian markets and surveys.
You don't need to be an expert on radio markets or the different methodologies. Our system guides you through the selections you need and handles all the calculations in the background.
Run Share, Cume, Avg Aud and all the usual metro statistics, as well as Cume & Station Listened To Most for regional markets.
R&F, GRPs, Avg Frequency, n+ exposures and impacts can all be run on national or single-station campaigns.
Utilise our web API to interact with Gold Standard ratings data in your own applications.
Often you'll need calculated data for your own booking, planning, PowerBI or analysis programs. Our API allows you to make standard requests and returns calculated results in web native JSON format.