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Walk Creative works closely with Xtra Insights on the regional Australian radio audience measurement (using our Wavelength & Frequency research platforms).
Regional radio audience measurement in Australia is conducted on behalf of broadcasters and Commercial Radio Australia, utilising CATI methodology to ensure balanced samples in often hard-to-reach geographical regions.
The RRAMS system provides data that has never before been commercially possible for regional markets, and allows broadcasters to gain insights into their products, and media buying agencies more information about where best to place commercial schedules.
Xtra Insights have the exclusive contract to measure commercial radio audiences in regional Australian markets.
Xtra utilises Walk Creative's CATI research software to conduct listener interviews, and provides reporting to the industry via our Frequency online reporting tool.
Walk Creative's Frequency software is used throughout media agencies and radio stations to analyse regional radio listening data. This assists with media purchasing and programming decisions.