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As well as enabling brand research managers to design and launch customer research surveys, it has heavy focus on customised results dashboards and outputs.
Originally built to improve the workflow and user experience for radio station music research, Wavelength has been completely rebuilt in recent years to enable customised surveys and broader audience and customer measurement
Wavelength now also has a telephone operator (CATI) module which is often used to reach customers in a geographical region or where online research panel databases do not have enough depth.
The CATI module, custom analysis and reporting dashboards, and extendibility of the platform mean that Wavelength can provide the perfect research solution for your brand when other off-the-shelf options are too limited or ‘not quite right’ for your situation.
Built specifically for media, with music research and market study modules specifically for both online and CATI collection.
Wavelength streamlines the process for programming staff and music directors, and integrates with external and internal respondent panels.
Wavelength simplifies the process for programming staff and music directors, and integrates with external and internal respondent panels.