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As well as automatically fingerprinting and tracking audio from radio stations globally, the Tracka web app provides deep insights into music databases (styles, eras, moods etc) which gives radio programmers knowledge into their own stations but also their competitors.
In addition to driving better programming decisions, Tracka also has the ability to track commercials on client stations (and competitors) and interact with other data sources (such as Google Analytics) to analyse the effectiveness of advertising campaigns.
Developing the brand from the ground up, Kat designed the logo, website, interface design, powerpoint templates, print and marketing material. The brand needed to reflect a cutting edge app that is all about radio and music.