SCA are the largest owner of commercial radio stations in Australia, as well as a large number of regional television stations. We have worked with SCA on a number of web projects in their non-metropolitan radio markets.
SCA & Walk Creative have partnered with Commercial Radio Australia to make the Frequency regional radio analysis software available in all Australian media buying agencies.
As part of a push to create a regional research database, SCA wanted to create a public-facing content site that engaged with listeners of their regional radio stations to take part in market research (both internal and external).
Utilising an open-source CMS we designed and developed the public Entertainment Spot website to allow their content creators simple processes to upload and share articles, improving engagement and providing a pathway to the survey system.
We had a clean slate with just a logo for reference, so we developed a fun and easy to use site. Featuring interactive polling, and a bold look, the site also features a custom built CMS.
The website's aim, as well as creating engaging content - is a portal for SCA listeners to signup to The Entertainment Spot virtual community.