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  • Over The Moo

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Over The Moo

The deliciously creamy alternative to ice cream. Over The Moo are growing from strength to strength in the health conscious dessert market. Their products are made from coconut which makes them dairy free, gluten free, vegan friendly, and made in Australia.


100% creamy, 100% dairy free + 100% delcious.  

The roving icecream van

Australia's first dairy-free ice cream van.


A completely out of the box project, Kat was set the task of re-imaging a 1981 Ford Transit. With a lick of paint, we had a clean slate to really bring Over The Moo's brand to life.

Developing a sophisticated new brand direction

Given the passion for premium products from Over The Moo's key demographic, the marketing branding needed to be lifted to a new level.


Creating some sophistication with a strikingly bold poster design helped enhance the creamy references, whilst emphasising the product and ingredient. 

Simplicity is key

Developing new print marketing material with fresh eyes allowed us to reduce clutter, resulting in a cleaner brand asthetic.


As well as creating a new brand approach, we also generated deepetched assets for use across print and web.  By making the product key, it also allowed for more flexibility within the brand. This new look has been used on freezer decals in Woolworths, pocket sized flyers, plus print ads in the Australian Retailer Magazine.