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Providing an easy interface for radio stations and media buyers to access and analyse radio audiences and trends.
Over the past few years, regional radio networks have invested in collecting and providing more audience listening data to buyers. Frequency makes this data easily accessible in an intuitive platform to help inform better buying decisions, as well as allowing broadcasters to see the strengths and possible improvement areas for their radio stations.
Requires no maintenance from agency or radio station IT departments, and has new data loaded automatically. It allows radio programmers, sales staff and media buyers to determine listening trends, audience sizes and Reach & Frequency estimates.
We work closely with Commercial Radio Australia and broadcasters Southern Cross Austereo, Grant Broadcasters, Ace Radio and the ABC to ensure the Frequency software continues to improve and provides the features that are required by the industry and media agencies.